A site that is profoundly noticeable on Google, has more possibilities appearing in the indexed lists for related questions.
This isn't something that can be accomplished overnight. There are trillions of site pages accessible on the web and it takes a ton of work to make yours stand apart from the group.
Then again, billions of searches are performed on web crawlers every day and 15% are new quests that were never looked at.
This opens up new freedoms for all sorts of sites (new and set up), and with the right arrangement, you can get your portion of the traffic.