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It all began in 1930. Late Sri Burde Sadananda Kamath, a general merchant, in his travels to Malnad, discovered the exquisite nature of jewellery made in Udupi. Soon he began purchasing jewellery from the local craftsmen and selling them to the customers in other places. In 1935, Kamath opened "Neo Jewellery Mart", the first jewellery shop in Udupi.